Featured Post

So here we are

Hello there. You’ve managed to find this blog. So let me start by introducing myself. My name is Carrie Sucharski and I am the Director of Interactive Services at Otto Design & Marketing. My role is to develop and maintain websites, email blasts, content management systems, as well as develop...

Read More

Otto Design & Marketing

The Evolution of the Google Search

Posted by Carrie Smaha | Posted in Search Engine Marketing | Posted on 13-01-2012

0

GoogleThe results are in. Google’s “Search Plus Your World” feature will be emerging over the next couple days. This format will be the most substantial change Google has ever made to their search results. Google continues to evolve search capabilities for public, personalized, social and private content.

In 2005, Google began including personalized content in search results, but only for people that opted-in. Then in 2009, Google took another step towards more complete search results by including social content. This content stems from people you know, not your personal behavior. Originally, personalized and social search results were listed separately, but in 2011 they merged to provide one all-encompassing result feed.

The Search Plus Your World takes the all-encompassing result feed one step further by including private content. Now before you write Google a threatening email, the private content search results are only shared with you, not the world. Private content is pulled from the Google+ social network and includes wall posts, photos, profiles and any other materials that you or friends from your Google+ network have shared. In a basic explanation, ‘private content’ is truly content that you have shared through your Google+ account and is now being incorporated into your search results and the search results of your Google+ friends.

Read more to see how Google’s Results Get More Personal with “Search Plus Your World.”

Experience the Fall issue of Distinction

Posted by Carrie Smaha | Posted in Clients | Posted on 07-12-2010

0

Otto in partnership with The Virginian-Pilot, Virginia’s largest metro daily paper, is proud to announce the publication of the Fall 2010 issue of Distinction. The fall issue is the magazine’s largest in terms of ad pages – bucking trends in the magazine publishing industry. In this unique partnership, Otto provides The Virginian-Pilot support in the form of editorial guidance, art direction, copy, photography and marketing. Check out our region’s escape artists – talented professionals who are making a mark in the Big Apple – in the most recent issue of Distinction.

View this issue online now.

Otto and Values Into Action make a difference

Posted by Carrie Smaha | Posted in Clients | Posted on 19-10-2010

0

Otto Design & Marketing’s newest cause marketing client, Values Into Action, launched its new website in October. Otto provides VIA marketing services including branding and website development. Created in 2005 by Lynne Seagle, Paul Saulino and Marian Frattarola-Saulino, Values Into Action is a community of people who share the same vision: full civil rights and citizenship for all. VIA’s purpose as an organization is to organize a system of support enabling people with disabilities and their chosen allies to have the highest level of control and a wide array of choices.

Please take a moment to visit Values Into Action at www.valuesintoaction.org.

Kingston Resorts wins 10th Pinnacle Award from Successful Meetings Magazine

Posted by Carrie Smaha | Posted in Awards, Press Release | Posted on 11-10-2010

0

Otto Design & Marketing’s long-term client Kingston Plantation and Kingston Shores wins its 10th Pinnacle Award for excellence in meetings.

Kingston Resorts is the largest oceanfront golf resort on the East Coast between New Jersey and Florida. The resort won its 10th Pinnacle Award and the Embassy Suites and Hilton Myrtle Beach Resorts were the first two hotels in Myrtle Beach to be green certified.

Read the official Press Release or visit Kingston Resorts online.

Best Economic Development Advertising Campaign of the Year

Posted by Carrie Smaha | Posted in Awards, Press Release | Posted on 28-09-2010

0

Otto Design & Marketing’s Powerful Forces at Work Wall Street Journal advertising campaign for its client Virginia Beach Economic Development won the Best Advertising Campaign of the Year Award at the International Economic Development Council’s 2010 Marketing Awards for North America.

To read more about this, check out the Press Release.

Virginia Beach named Active Base Community of the Year

Posted by Carrie Smaha | Posted in Awards, Press Release | Posted on 11-08-2010

0

Otto Design & Marketing’s new client YesOceana.com, a cooperative program between the U.S. Navy and the City of Virginia Beach wins the Active Base of the Year Award in 2010.

This innovative program was designed to overcome the Base Realignment Closure Committee’s recommendation to close Naval Air Station Oceana, and is the first of its kind in the U.S.

Otto provides YesOceana.com marketing services in the form of website, email video testimonials, advertising, collateral, special events, and promotions.

Read the full Press Release online.

Otto Design & Marketing’s new client YesOceana.com named Active Base Community of the Year

Posted by Carrie Smaha | Posted in Press Release | Posted on 11-08-2010

0

Otto Design & Marketing’s new client YesOceana.com, a cooperative program between the U.S. Navy and the City of Virginia Beach, wins the Active Base of the Year Award in 2010.

This innovative program was designed to overcome the Base Realignment Closure Committee’s recommendation to close Naval Air Station Oceana, and is the first of its kind in the U.S.

Otto provides YesOceana.com marketing services in the form of website, email video testimonials, advertising, collateral, special events, and promotions.

Read the official press release here.

Excellence in Law Firm Marketing

Posted by Carrie Smaha | Posted in Awards | Posted on 12-03-2010

0

Otto Design & Marketing’s advertising campaign for its client Kaufman & Canoles wins the prestigious LMA Award for Excellence in Law Firm Advertising Collateral Program for 2010.

The Legal Marketing Association (LMA) selected Kaufman & Canoles as a winner in the Brochure category of the 2010 Your Honor Awards. The LMA Your Honor Awards program recognizes excellence in legal marketing by promoting projects and programs that provide innovation and return on marketing dollar investment. The judges awarded First, Second, Third Place and Honorable Mention in eighteen categories including identity, advertising, Web sites and media relations. The K&C marketing team and Otto Marketing & Design won this prestigious industry award for its entry in the brochure redesign category as part of K&C’s firm-wide branding initiative. The award was presented to Janet Davis at LMA’s 24th Annual Conference on March 12 in Denver, CO.

Donate today to help the Haiti earthquake victims

Posted by Carrie Smaha | Posted in Clients | Posted on 13-01-2010

0

On Tuesday January 12th, 2010, a magnitude 7.0 earthquake destroyed Haiti’s capital Port-au-Prince. Your donation to Mercy & Sharing is needed to help save lives and assist in disaster relief. 100% of your donation will go directly to Mercy & Sharing’s programs in Haiti.

Click here for complete coverage on the Haiti earthquake.

Kaufman & Canoles gets exposure on National Legal Marketing blog

Posted by Carrie Smaha | Posted in Clients | Posted on 11-01-2010

1

Janet L. Davis (of Kaufman & Canoles) and Virtual Marketing Officer talk about law firm marketing, and provide insight on how Otto Design & Marketing played an important role in re-branding Kaufman & Canoles’ identity.

It’s a BRAND new year: The Anatomy of a Law Firm Brand
http://virtualmarketingofficer.com/2010/01/11/its-a-brand-new-year-the-anatomy-of-a-law-firm-brand/